Context Matters: The Interplay Between Publisher and Advertiser Trust in Consumer Responses to Online Behavioral Advertising

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Keywords	online behavioral advertising, personalization, platform trust, advertiser trust
Thesis Advisor	Martinovici, A., Chen, X.
Persistent URL	hdl.handle.net/2105/54203
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Geerts, Niels. (2020). Context Matters: The Interplay Between Publisher and Advertiser Trust in Consumer Responses to Online Behavioral Advertising. In Marketing Management.http://hdl.handle.net/2105/54203

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