2020-07-21
Exploring the moderating role of corporate familiarity on the relationship between the valence of online reviews and consumers’ perceived corporate reputation
Publication
Publication
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Martinovici, A., Fytraki, Agapi | |
hdl.handle.net/2105/54204 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Julve Garcia, Francisco Javier. (2020, July 21). Exploring the moderating role of corporate familiarity on the relationship between the valence of online reviews and consumers’ perceived corporate reputation. Marketing Management. Retrieved from http://hdl.handle.net/2105/54204
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