Exploring the moderating role of corporate familiarity on the relationship between the valence of online reviews and consumers’ perceived corporate reputation

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Keywords	corporate reputation, corporate familiarity, online reviews valence
Thesis Advisor	Martinovici, A., Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/54204
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Julve Garcia, Francisco Javier. (2020). Exploring the moderating role of corporate familiarity on the relationship between the valence of online reviews and consumers’ perceived corporate reputation. In Marketing Management.http://hdl.handle.net/2105/54204

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