High Risk, High Reward: The Influence of Risk Display in Ads on Purchase Intent and Ad Liking

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Keywords	marketing, risk, purchase intent, ad liking, valence, arousal, affect
Thesis Advisor	van Overveld, Mark, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/54207
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lofnes, Simon. (2020, July 23). High Risk, High Reward: The Influence of Risk Display in Ads on Purchase Intent and Ad Liking. Marketing Management. Retrieved from http://hdl.handle.net/2105/54207

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