High Risk, High Reward: The Influence of Risk Display in Ads on Purchase Intent and Ad Liking

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Keywords	marketing, risk, purchase intent, ad liking, valence, arousal, affect
Thesis Advisor	van Overveld, Mark, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/54207
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lofnes, Simon. (2020). High Risk, High Reward: The Influence of Risk Display in Ads on Purchase Intent and Ad Liking. In Marketing Management.http://hdl.handle.net/2105/54207

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