Improving Pro-Environmental Communication: The moderating effect of Message Tangibility and Source Credibility on Collectively Framed Messages

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Keywords	communication, pro-environmental behaviour, message source credibility, tangibility degree, collectivistic message frame, sustainability, message frame
Thesis Advisor	Szymanowski, Maciej, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/54212
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Macrelli, Martina. (2020, July 23). Improving Pro-Environmental Communication: The moderating effect of Message Tangibility and Source Credibility on Collectively Framed Messages. Marketing Management. Retrieved from http://hdl.handle.net/2105/54212

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