The Role of Emotional Intelligence in Advertising Effectiveness

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Keywords	emotional intelligence, emotional appeal, rational appeal, empathy, ad effectiveness
Thesis Advisor	Genevsky, Alex, Gai, Jia
Persistent URL	hdl.handle.net/2105/54216
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Reljic, Aina. (2020, July 16). The Role of Emotional Intelligence in Advertising Effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/54216

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