The Role of Emotional Intelligence in Advertising Effectiveness

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Keywords	emotional intelligence, emotional appeal, rational appeal, empathy, ad effectiveness
Thesis Advisor	Genevsky, Alex, Gai, Jia
Persistent URL	hdl.handle.net/2105/54216
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Reljic, Aina. (2020). The Role of Emotional Intelligence in Advertising Effectiveness. In Marketing Management.http://hdl.handle.net/2105/54216

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