A Study on The Effect of Emotional Advertising In Driving Sustainable Purchases

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Keywords	sustainability, advertising, emotional appeal, green purchase behaviour, environmental concern, consumer innovativeness
Thesis Advisor	Genevsky, Alex, Paolacci, G.
Persistent URL	hdl.handle.net/2105/54217
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Martini, Alice. (2020, July 23). A Study on The Effect of Emotional Advertising In Driving Sustainable Purchases. Marketing Management. Retrieved from http://hdl.handle.net/2105/54217

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