Cross-cultural application of emotional appeals in marketing sustainability

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Keywords	Emotion, appeal, advertising, cross-cultural, self-construal, sustainability, green
Thesis Advisor	Genevsky, Alex, Paolacci, G.
Persistent URL	hdl.handle.net/2105/54218
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dao, Bich. (2020). Cross-cultural application of emotional appeals in marketing sustainability. In Marketing Management.http://hdl.handle.net/2105/54218

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