Does positive eWOM create unrealistic expectations?

Additional Metadata
Keywords	eWOM, Expectations, Disconfirmation, Brand Attitude, Watch Intention
Thesis Advisor	Tuk, M.A., Brodin, A.K.
Persistent URL	hdl.handle.net/2105/54265
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Kaam, Josefien. (2020). Does positive eWOM create unrealistic expectations?. In Marketing Management.http://hdl.handle.net/2105/54265

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