2020-07-23
"Give It Your Own Touch": The Effect of Touch Interfaces on Emotional Product Attachment towards a Customized Good
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| De Raaf, Daan, Andre, Quentin | |
| hdl.handle.net/2105/54268 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Bennami El Ouahabi, Meriem. (2020). "Give It Your Own Touch": The Effect of Touch Interfaces on Emotional Product Attachment towards a Customized Good. In Marketing Management.http://hdl.handle.net/2105/54268 |
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