The effect of argument quality and the homophily theory on purchase intention

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Keywords	argument quality, purchase intention, reviews, homophily
Thesis Advisor	Tuk, M.A., Martinovici, A.
Persistent URL	hdl.handle.net/2105/54269
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brunings, Boudewijn. (2020). The effect of argument quality and the homophily theory on purchase intention. In Marketing Management.http://hdl.handle.net/2105/54269

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