Pursuing Smileys to Improve the Effectiveness of Traffic Light Style Carbon Labels

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Keywords	Carbon label, Emotional intensity, brand familiarity, price, environmental concern, eco-labelling
Thesis Advisor	de schutter, Leander, Berens, Guido
Persistent URL	hdl.handle.net/2105/54624
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Loef, Ruben. (2020). Pursuing Smileys to Improve the Effectiveness of Traffic Light Style Carbon Labels. In Global Business & Sustainability.http://hdl.handle.net/2105/54624

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