The Effect of a Virtual Try-On on Product Return: An Exploratory Study

Additional Metadata
Keywords	Augmented Reality, Online retail, Product returns, Product return rate, virtual try-on, e-commerce
Thesis Advisor	Chen, X., Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/54634
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lindemulder, Elsa. (2020). The Effect of a Virtual Try-On on Product Return: An Exploratory Study. In Marketing Management.http://hdl.handle.net/2105/54634

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