Brand Salience in the Car Industry

Additional Metadata
Keywords	Brand Salience, Car Industry, Product knowledge, Online media consumption, Brand consideration
Thesis Advisor	van t Klooster, Erik, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/54636
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Masteling, Anouk. (2020, July 23). Brand Salience in the Car Industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/54636

Publication