Brand Salience in the Car Industry

Additional Metadata
Keywords	Brand Salience, Car Industry, Product knowledge, Online media consumption, Brand consideration
Thesis Advisor	van t Klooster, Erik, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/54636
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Masteling, Anouk. (2020). Brand Salience in the Car Industry. In Marketing Management.http://hdl.handle.net/2105/54636

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