2020-08-06
A critical perspective on YouTube beauty review sponsorship disclosure: measuring the negative effect of brand sponsored influencer reviews on purchase intention
Publication
Publication
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Fytraki, Agapi, Ferecatu, Alina | |
hdl.handle.net/2105/54640 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verheijde, Julie. (2020, August 6). A critical perspective on YouTube beauty review sponsorship disclosure: measuring the negative effect of brand sponsored influencer reviews on purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/54640
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