A critical perspective on YouTube beauty review sponsorship disclosure: measuring the negative effect of brand sponsored influencer reviews on purchase intention

Additional Metadata
Keywords	Online influencers, Sponsorship, Purchase intention, Sentiment, disclosure
Thesis Advisor	Fytraki, Agapi, Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/54640
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verheijde, Julie. (2020). A critical perspective on YouTube beauty review sponsorship disclosure: measuring the negative effect of brand sponsored influencer reviews on purchase intention. In Marketing Management.http://hdl.handle.net/2105/54640

Publication