Analysis of the impact of post richness and placement on Instagram campaigns for developing an Internet community

Additional Metadata
Keywords	Instagram, CTR, drive traffic
Thesis Advisor	Berens, Guido, Brodin, A.K.
Persistent URL	hdl.handle.net/2105/54642
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Calvo, Valerio. (2020). Analysis of the impact of post richness and placement on Instagram campaigns for developing an Internet community. In Marketing Management.http://hdl.handle.net/2105/54642

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