Anthropomorphising techniques in crisis communication

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Keywords	anthropomorphism, consumer response, anthropomorphising, crisis communication, perceptions of experiencing, conversational voice, human voice
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/54643
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rigpal, Madavi. (2020, August 25). Anthropomorphising techniques in crisis communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/54643

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