Anthropomorphising techniques in crisis communication

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Keywords	anthropomorphism, consumer response, anthropomorphising, crisis communication, perceptions of experiencing, conversational voice, human voice
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/54643
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rigpal, Madavi. (2020). Anthropomorphising techniques in crisis communication. In Marketing Management.http://hdl.handle.net/2105/54643

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