2020-08-31
The effect of Advertisement Personalization on Consumers' Perceived Intrusiveness and the moderating role of Advertisement Transparency
Publication
Publication
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Martinovici, A., Chen, X. | |
hdl.handle.net/2105/54652 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Leek, Jelmer. (2020, August 31). The effect of Advertisement Personalization on Consumers' Perceived Intrusiveness and the moderating role of Advertisement Transparency. Marketing Management. Retrieved from http://hdl.handle.net/2105/54652
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