The effect of Advertisement Personalization on Consumers' Perceived Intrusiveness and the moderating role of Advertisement Transparency

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Keywords	Online Advertising, Advertisement Transparency, Personalization, Personalized Advertising, Retargeting Advertising, Transparency Statements
Thesis Advisor	Martinovici, A., Chen, X.
Persistent URL	hdl.handle.net/2105/54652
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leek, Jelmer. (2020). The effect of Advertisement Personalization on Consumers' Perceived Intrusiveness and the moderating role of Advertisement Transparency. In Marketing Management.http://hdl.handle.net/2105/54652

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