The Effect of Ad Transparency on Ad Effectiveness & The Role of Consumer Attitude Towards Personalization

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Keywords	ad transparency, privacy policy, ad effectiveness, policy, personalization, consumer attitude
Thesis Advisor	Martinovici, A., Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/54654
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lama Muhammad Hasan Elboreini, Lama. (2020, July 31). The Effect of Ad Transparency on Ad Effectiveness & The Role of Consumer Attitude Towards Personalization. Marketing Management. Retrieved from http://hdl.handle.net/2105/54654

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