The effect of fear appeals in green marketing

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Keywords	emotional appeals, green marketing, fear appeals, environment
Thesis Advisor	van Overveld, Mark, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/54656
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuhr, Janna. (2020, August 31). The effect of fear appeals in green marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/54656

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