The effect of fear appeals in green marketing

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Keywords	emotional appeals, green marketing, fear appeals, environment
Thesis Advisor	van Overveld, Mark, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/54656
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuhr, Janna. (2020). The effect of fear appeals in green marketing. In Marketing Management.http://hdl.handle.net/2105/54656

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