Will ‘we’ or ‘you’ save the world?  How the pro-environmental behavior reducing meat consumption can be stimulated using message framing

Additional Metadata
Keywords	pro-environmental behaviour, meat, meat-consumption, flexitarianism, vegetarianism, sustainability, self-construal
Thesis Advisor	Szymanowski, Maciej, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/54658
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buskoop, Daphne. (2020, August 31). Will ‘we’ or ‘you’ save the world? How the pro-environmental behavior reducing meat consumption can be stimulated using message framing. Marketing Management. Retrieved from http://hdl.handle.net/2105/54658

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