Will ‘we’ or ‘you’ save the world?  How the pro-environmental behavior reducing meat consumption can be stimulated using message framing

Additional Metadata
Keywords	pro-environmental behaviour, meat, meat-consumption, flexitarianism, vegetarianism, sustainability, self-construal
Thesis Advisor	Szymanowski, Maciej, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/54658
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Buskoop, Daphne. (2020). Will ‘we’ or ‘you’ save the world? How the pro-environmental behavior reducing meat consumption can be stimulated using message framing. In Marketing Management.http://hdl.handle.net/2105/54658

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