How can an inferior product that is superior on overlooked performance metrics become the new standard in a market?

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Keywords	disruptive innovation, strategy, fitness, basic-fit, growth, international
Thesis Advisor	van Driel, Hugo, Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/54697
Series	Organisational Change & Consulting
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vandamme, Thomas. (2020). How can an inferior product that is superior on overlooked performance metrics become the new standard in a market?. In Organisational Change & Consulting.http://hdl.handle.net/2105/54697

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