Enhancing Customer Value through Mental Simulation in Product Customization

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Keywords	product customization, mental simulation, sharing, SEM, PLS-SEM
Thesis Advisor	De Raaf, Daan, Andre, Quentin
Persistent URL	hdl.handle.net/2105/54721
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Swart, Georgette. (2020, August 25). Enhancing Customer Value through Mental Simulation in Product Customization. Marketing Management. Retrieved from http://hdl.handle.net/2105/54721

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