Enhancing Customer Value through Mental Simulation in Product Customization

Additional Metadata
Keywords	product customization, mental simulation, sharing, SEM, PLS-SEM
Thesis Advisor	De Raaf, Daan, Andre, Quentin
Persistent URL	hdl.handle.net/2105/54721
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Swart, Georgette. (2020). Enhancing Customer Value through Mental Simulation in Product Customization. In Marketing Management.http://hdl.handle.net/2105/54721

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