‘My Bag is Better Than Yours’: An experimental research on how different types of e-mass product customization influence consumer satisfaction and brand commitment in the luxury industry.

Additional Metadata
Keywords	Online mass customization, product customization, luxury industry, satisfaction, brand commitment, perceived consumer value, customization programs
Thesis Advisor	van t Klooster, Erik, Chen, X.
Persistent URL	hdl.handle.net/2105/55039
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dingjan, Lisanne. (2020). ‘My Bag is Better Than Yours’: An experimental research on how different types of e-mass product customization influence consumer satisfaction and brand commitment in the luxury industry. In Marketing Management.http://hdl.handle.net/2105/55039

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