2020-09-10
‘My Bag is Better Than Yours’: An experimental research on how different types of e-mass product customization influence consumer satisfaction and brand commitment in the luxury industry.
Publication
Publication
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van t Klooster, Erik, Chen, X. | |
hdl.handle.net/2105/55039 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Dingjan, Lisanne. (2020, September 10). ‘My Bag is Better Than Yours’: An experimental research on how different types of e-mass product customization influence consumer satisfaction and brand commitment in the luxury industry.. Marketing Management. Retrieved from http://hdl.handle.net/2105/55039
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