2020-08-31
Obligation & Closeness in Gift-Giving: Effect on Purchase-Decision Involvement
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| van t Klooster, Erik, Lemmens, Aurélie | |
| hdl.handle.net/2105/55040 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
da Graça Morais, Julia. (2020, August 31). Obligation & Closeness in Gift-Giving: Effect on Purchase-Decision Involvement. Marketing Management. Retrieved from http://hdl.handle.net/2105/55040 |
|