Obligation & Closeness in Gift-Giving: Effect on Purchase-Decision Involvement

Additional Metadata
Keywords	Purchase-decision involvement, Gift-giving, Recipient Closeness, Gift types, Gift spending, Obligatory gift giving
Thesis Advisor	van t Klooster, Erik, Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/55040
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	da Graça Morais, Julia. (2020). Obligation & Closeness in Gift-Giving: Effect on Purchase-Decision Involvement. In Marketing Management.http://hdl.handle.net/2105/55040

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