The effectiveness of different communication formats on the risk perception of vaccine hesitancy - a cross cultural study

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Keywords	Communication formats, Risk perception, Vaccine hesitancy, Individualism versus collectivism, gain- and loss frame
Thesis Advisor	Liberali, Jordana, Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/55045
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Beijnum, Janita. (2020). The effectiveness of different communication formats on the risk perception of vaccine hesitancy - a cross cultural study. In Marketing Management.http://hdl.handle.net/2105/55045

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