Customer Retention Analytics: Identify the right customers for your next retention campaign

Additional Metadata
Keywords	Uplift modelling, churn/retention management, Machine Learning
Thesis Advisor	Lemmens, Aurélie, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/55047
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kneißler, René. (2020, September 10). Customer Retention Analytics: Identify the right customers for your next retention campaign. Marketing Management. Retrieved from http://hdl.handle.net/2105/55047

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