Can the plastic epidemic be stopped?  How the communication of collective action and behavioural costs potentially help to reduce consumers plastic consumption.

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Keywords	Plastic, Pro-environmental, Behaviour, Efficacy, Behavioural costs, Collective action
Thesis Advisor	Szymanowski, Maciej, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/55054
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ortjohann, Lisa. (2020, August 31). Can the plastic epidemic be stopped? How the communication of collective action and behavioural costs potentially help to reduce consumers plastic consumption.. Marketing Management. Retrieved from http://hdl.handle.net/2105/55054

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