Exploiting the rainbow. Moderating role of attitude towards LGBTQ+ people in the effects of pride-washing on brand attitude.

Additional Metadata
Keywords	LGBT, LGBTQ+, brand attitude, pride-washing, rainbow-washing, CSR, false claims
Thesis Advisor	Boksem, Maarten, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/55065
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Halinska, Agata. (2020, September 10). Exploiting the rainbow. Moderating role of attitude towards LGBTQ+ people in the effects of pride-washing on brand attitude.. Marketing Management. Retrieved from http://hdl.handle.net/2105/55065

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