Exploiting the rainbow. Moderating role of attitude towards LGBTQ+ people in the effects of pride-washing on brand attitude.

Additional Metadata
Keywords	LGBT, LGBTQ+, brand attitude, pride-washing, rainbow-washing, CSR, false claims
Thesis Advisor	Boksem, Maarten, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/55065
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Halinska, Agata. (2020). Exploiting the rainbow. Moderating role of attitude towards LGBTQ+ people in the effects of pride-washing on brand attitude. In Marketing Management.http://hdl.handle.net/2105/55065

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