2020-10-29
Impulsive Buying Behavior in Online Fashion: The effect of Sales Promotions and Consumer Mood
Publication
Publication
Additional Metadata | |
---|---|
Sales Promotion, Impulsive Buying Behavior, Moods, Online Shopping, Internet, Monetary, Non-monetary | |
van Overveld, Mark, Andre, Quentin | |
hdl.handle.net/2105/55183 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Deleij, Valerie. (2020, October 29). Impulsive Buying Behavior in Online Fashion: The effect of Sales Promotions and Consumer Mood. Marketing Management. Retrieved from http://hdl.handle.net/2105/55183
|