Sales Promotion, Impulsive Buying Behavior, Moods, Online Shopping, Internet, Monetary, Non-monetary
van Overveld, Mark, Andre, Quentin
hdl.handle.net/2105/55183
Marketing Management
Rotterdam School of Management

Deleij, Valerie. (2020, October 29). Impulsive Buying Behavior in Online Fashion: The effect of Sales Promotions and Consumer Mood. Marketing Management. Retrieved from http://hdl.handle.net/2105/55183