complementary switching costs, positive network effects, attitudinal loyalty
Lemmens, Aurélie, Fytraki, Agapi
hdl.handle.net/2105/55189
Marketing Management
Rotterdam School of Management

Rauch, Milan. (2020, October 30). „How do complementary switching costs and positive network effects influence attitudinal loyalty?”. Marketing Management. Retrieved from http://hdl.handle.net/2105/55189