„How do complementary switching costs and positive network effects influence attitudinal loyalty?”

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Keywords	complementary switching costs, positive network effects, attitudinal loyalty
Thesis Advisor	Lemmens, Aurélie, Fytraki, Agapi
Persistent URL	hdl.handle.net/2105/55189
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rauch, Milan. (2020). „How do complementary switching costs and positive network effects influence attitudinal loyalty?”. In Marketing Management.http://hdl.handle.net/2105/55189

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