2020-10-30
„How do complementary switching costs and positive network effects influence attitudinal loyalty?”
Publication
Publication
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Lemmens, Aurélie, Fytraki, Agapi | |
hdl.handle.net/2105/55189 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rauch, Milan. (2020, October 30). „How do complementary switching costs and positive network effects influence attitudinal loyalty?”. Marketing Management. Retrieved from http://hdl.handle.net/2105/55189
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