Measuring the Effect of Digital Ad Transparency on Brand Trust

Additional Metadata
Keywords	Platform Trust, Digital Marketing, Ad Transparency, Brand Trust
Thesis Advisor	Martinovici, A., Chen, X.
Persistent URL	hdl.handle.net/2105/55190
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tremblay, Thomas. (2020). Measuring the Effect of Digital Ad Transparency on Brand Trust. In Marketing Management.http://hdl.handle.net/2105/55190

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