Increasing the effectiveness of charity advertisements: The influence of message framing and social norms

Additional Metadata
Keywords	charitable giving, framing, socialnorms
Thesis Advisor	Gai, Jia, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/55238
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hulsebosch, Céleste. (2020, November 12). Increasing the effectiveness of charity advertisements: The influence of message framing and social norms. Marketing Management. Retrieved from http://hdl.handle.net/2105/55238

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