Increasing the effectiveness of charity advertisements: The influence of message framing and social norms

Additional Metadata
Keywords	charitable giving, framing, socialnorms
Thesis Advisor	Gai, Jia, Tuk, M.A.
Persistent URL	hdl.handle.net/2105/55238
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hulsebosch, Céleste. (2020). Increasing the effectiveness of charity advertisements: The influence of message framing and social norms. In Marketing Management.http://hdl.handle.net/2105/55238

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