charitable giving, framing, socialnorms
Gai, Jia, Tuk, M.A.
hdl.handle.net/2105/55238
Marketing Management
Rotterdam School of Management

Hulsebosch, Céleste. (2020, November 12). Increasing the effectiveness of charity advertisements: The influence of message framing and social norms. Marketing Management. Retrieved from http://hdl.handle.net/2105/55238