information search, luxury fashion, fast fashion, italian fashion, fashion involvement, web-rooming, showrooming
van t Klooster, Erik, Lemmens, Aurélie
hdl.handle.net/2105/55239
Marketing Management
Rotterdam School of Management

Vitali, F.F. (2020, November 12). The influence of consumer information search on the choice of the channel to purchase luxury and fast fashion goods in the Italian market. Marketing Management. Retrieved from http://hdl.handle.net/2105/55239