Customised by You: How Consumers Perceive and Respond to the Framing of the Customisation Process

Additional Metadata
Keywords	Product Customisation, Effort Justification, Framing
Thesis Advisor	De Raaf, Daan, Andre, Quentin
Persistent URL	hdl.handle.net/2105/55376
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Samanthai, Aim. (2020). Customised by You: How Consumers Perceive and Respond to the Framing of the Customisation Process. In Marketing Management.http://hdl.handle.net/2105/55376

Publication