Reversing the irreversible: The role of media format in the persistence of false claims in advertisements

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Keywords	false claims, advertising, media, continued influence effect, illusory-truth effect, fluency
Thesis Advisor	Boksem, Maarten, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/55377
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Layanne Muhammad Hasan Elboreini, Layanne. (2020, November 25). Reversing the irreversible: The role of media format in the persistence of false claims in advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/55377

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