Reversing the irreversible: The role of media format in the persistence of false claims in advertisements

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Keywords	false claims, advertising, media, continued influence effect, illusory-truth effect, fluency
Thesis Advisor	Boksem, Maarten, Babeanu, Alex
Persistent URL	hdl.handle.net/2105/55377
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Layanne Muhammad Hasan Elboreini, Layanne. (2020). Reversing the irreversible: The role of media format in the persistence of false claims in advertisements. In Marketing Management.http://hdl.handle.net/2105/55377

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