2020-11-30
The influence of a distribution channel on the perceived brand equity of a luxury brand
Publication
Publication
| Additional Metadata | |
|---|---|
| , | |
| van t Klooster, Erik, Van den Bergh, B. | |
| hdl.handle.net/2105/55416 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Snel, Claire. (2020, November 30). The influence of a distribution channel on the perceived brand equity of a luxury brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/55416 |
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