The effect of the usage and portrayal of spotlight reviews on purchase intention at eCommerce platform Amazon.com

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Keywords	spotlight reviews, online customer review, purchase intent, review helpfulness, review volume, bandwagon effect, visual attention
Thesis Advisor	Martinovici, A., Chen, X.
Persistent URL	hdl.handle.net/2105/55438
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Dulken, Jennifer. (2020, December 11). The effect of the usage and portrayal of spotlight reviews on purchase intention at eCommerce platform Amazon.com. Marketing Management. Retrieved from http://hdl.handle.net/2105/55438

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